File Requirements:
Please read this before sending your image.

Resolution, Resolution, Resolution
Use only high-resolution images. Resolution is measured in dpi (dots per inch) or ppi (points per inch). Your images must be 300 dpi or greater.(100 dpi if file is at full size)

To ensure your image is created at the highest resolution possible, make sure you:

Create or scan your images at 100% the final, used dimension at 300 dpi or greater (that is, if you are going to use your image at 5"x7" in your design or layout, make sure to scan the image at 100% at 5"x7" at 300 dpi.

Set your digital camera settings to the highest quality possible. If you are using a digital camera that is 2.4 megapixels or smaller, you may not be able to obtain images large enough for your final usage.

If using downloaded stock images, make sure that you are acquiring high-resolution (300 dpi) images for print, preferably at the dimension size you will use in the final design or layout.
Do not use Web media stock images.
Ex: Do not right click and "save as"an image from the web page, . That image will not print any larger than you see it on your screen.

Do not use images taken from screen captures or off a website, unless it is specifically a high-resolution image you are downloading from a stock image site (such as www.istock.com) or other. Almost all images you see on Web pages are 72 dpi and highly compressed and not adequate for press. Even though the image may look clear on your computer monitor, it will not be clear on press.


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More Helpful Hints:

RGB Color RGB (red, green, blue) must be converted to CMYK (cyan, magenta, yellow, black) prior to printing. Be aware that the CMYK color conversion may not preserve the colors from RGB exactly as you expect.

RGB is a color space used for non-press uses such as images displayed on a computer monitor, television, etc. RGB stands for Red, Green and Blue. If your image is RGB, like all images that come from your scanner or digital camera, you will need to convert the file to CMYK. This process will not preserve the RGB colors perfectly, but it is the only way to make the image suitable for press. This also applies to all non-image elements in your design. Make sure all items in your design, like graphic elements or type, are set for CMYK.

 CMYK CMYK is also called 4-color Process. Colors in CMYK images are composed of varying amounts of Cyan, Magenta, Yellow and Black. This is the way a printing press prints color, so it is vital that your image be in this color mode, or, grayscale/bitmap (which only use Black).

Pantone Colors We run all jobs as CMYK or grayscale. Pantone colors are considered "spot color" and not CMYK Process. Please convert all Pantone colors in your design or layout to its CMYK process color equivalent. For the most accurate conversions, visit http://www.pantone.com/ for more information.

 The color mode of your image is very important. All color elements of your design should be set for CMYK color space. CMYK stands for Cyan, Magenta, Yellow and Black (K). This means that all colors are created by varying percentages of each of those 4 process colors. For press, we can only accept color elements that are CMYK (for black and white elements, use Grayscale or Bitmap which only use black (K of CMYK).

 Wrong Size
 Digital files must be built at the correct trim size with proper bleeds. In applications like Freehand, InDesign, Illustrator and Quark, the document must be created at the final trim size, and from there, you must extend any artwork that touches the trim edge past the trim by 1/8 for the bleed. In Photoshop, create your canvas at the bleed size (trim size + 1/4. eg: if your trim is 4x6, then create your Photoshop canvas at 4.25 x 6.25) and then use guides to show your trim (set your guides 1/8 back from the edge of the canvas). Please download and use our templates to ensure correct page size.

 Art Close to Trim
 Text, borders, or images that are not meant to go the edge of your card must be 1/8" from the trim edge of your layout. Images that are meant to go to the edge of your card must extend 1/8 past the trim for your bleed.

 Raster (bitmap) graphics such as TIFF's and JPEG's must have a resolution above 300 dpi (dots per inch). Images with a resolution less than 300 dpi may reproduce poorly on press.

 Missing Fonts
 You must supply ALL fonts used in your layout as we may not have them in our font collection. If you do not supply fonts, please outline them in your software. You also may be asked to resubmit or we may be forced to substitute them. If you are submitting PDF or EPS files, make sure that all fonts are embedded or outlined to avoid this problem.

 Wrong File Type
 Our production process is such that we can only accept specific file types from specific professional graphic design applications. If your application is not listed, we may be able to accept a high-quality PDF exported from that application. Be sure to abide by the same file preparation guidelines as with the other, accepted applications

 Corrupt File
 As your files travel across the Internet, they can get stripped of vital code that identifies them as valid TIFF's or EPS's or whatever the original file type is. Without compressing your files, you run the risk of sending us incomplete or corrupted digital files. Use Stuffit or a ZIP compression program to send your files.

 Missing Images
 You must supply ALL images used in your layout (we cannot print your order without them). If you do not supply your images, you will be asked to resubmit them. If you are submitting a PDF or EPS file, make sure to embed your placed image(s) to avoid this problem.

 Monitor Calibration
 The main purpose of calibrating is to set white and black points, contrast, brightness, and gamma (midtone density).

 Since monitors differ from one to the next (even same brand and models), no two will respond in exactly the same way. The older your monitor is, the more likely it will lessen in both brightness and clarity. For color critical work, most monitors are dependable up to only two years. Some are better. Some are worse. You will have to be the judge. Calibrating your monitor is very important for color critical work. Do this a minimum of once a week. Even high-end soft proof workstations require frequent recalibrations.

 You will need software to calibrate your monitor. Adobe Gamma (supplied with the Windows version of Photoshop) and Monitor Calibrator (Mac OS only) are simple to use. Both programs have "wizards" that can guide you, step by step, through the process. There are also a variety of more sophisticated software that can be purchased from third party developers, as well as high-end software that is included with the purchase of a monitor that is specifically designed for color critical applications.

 If you are unsure about the accuracy of colors as seen on your screen or on your desktop printer versus what will come off the press, please request a hardcopy color-proof from your printer. This may be an added expense, but will give you a better representation on how the colors may print on press. This is also covered under terms and conditions.

 Please remember that all color is relative to the computer screen you are using, the lighting conditions, the display settings on your computer, the paper you are printing on, etc.

 For more information that may help you with color, please visit http://www.apple.com/pro/color/
Furthermore, if you are placing your hi-res image in another application, like Quark or Illustrator for instance, do not "scale" the image up higher than 125%. This is the same as interpolating your image (see above) and your image will become softer and softer the more you scale it up.

 The color mode of your image is just as important as the image resolution. For press, we can only accept image types that are CMYK, Grayscale or Bitmap. If your image is RGB, like all images that come from your scanner or digital camera, you will need to convert the file to CMYK. This process will not preserve the RGB colors perfectly, but it is the only way to make the image suitable for press. This also applies to all non-image elements in your design. Make sure all items in your design are set for CMYK.

 DO NOT use "Indexed Color," "Duotone," or RGB color spaces.

 Image File Type:

 When saving your high-resolution, CMYK/Grayscale/Bitmap image to use in another application, be certain to save in one of the following acceptable file formats:
 * EPS (make sure not to use JPEG compression)
 * TIFF
 * JPEG (only if you use maximum quality setting when saving your file). The previous two file formats are more preferred. If you do not use maximum quality settings, your image can be degraded to varying degrees, even if it is high-resolution. See below as an example of LOWER quality image settings on a JPEG file.
 * Photoshop .psd files. Only if you are placing the image into a more advanced Adobe application like InDesign or Illustrator. You need to be careful to flatten your PSD file before submitting though, especially if you are using type layers in your PSD file.
 If you are using Photoshop as your design application for your printing job, please refer to the Photoshop help center for more information.
What is a "proof"?
 A proof is a way of ensuring that we have set your type accurately and that everything is positioned according to your requirements. Typically, we will produce a proof which will be sent to you online or printed on paper which can be viewed in our store or delivered to you in person.

On multiple color jobs, we can produce a color proof on our color output device to show an accurate representation of the final product.
Why do I need to look at a proof if I've already given you everything I need to have done?
 Your approval on the final proof is assurance that you have looked over every aspect of our work and approve it as accurate. It benefits everyone if errors are caught in the proofing process rather than after the job is completed and delivered.
Do I still need to approve a proof if I bring my work in on disk?
 It may seem like a proof wouldn't be needed in this case but it really is. Output devices process digital information using a variety of processing languages. Your approval of the proof which we will provide assures that the output device used has correctly interpreted and processed the information you have provided.
How do I go about getting an estimate from you?
 Well, since you are here, we would suggest you use our online estimate request form. Otherwise, the best way to ensure that we get all the information necessary to do an accurate quote, give us a call and talk with one of our customer service representatives.